Rose & Loon
JLL created its own retail brand, Rose & Loon, a permanent retail store in Rosedale Center, which features high-quality, locally made, artisan goods and public workshop demonstrations hosted by Makers from across the Midwest.
Rosedale Center, MN.
JLL’s own retail brand
4,000 sqf permanent store
By the makers for the makers
JLL created its own retail brand, Rose & Loon, located at Minnesota’s most successful regional mall Rosedale Center. In a firm-first, JLL carefully curated the 4,000 square foot store from concept to brand and product merchandising to marketing and operations in an effort to drive leasing momentum and net operating income at the property.
JLL’s new permanent experiential, multi-brand Rose & Loon store features high-quality, locally made, artisan goods and public workshop demonstrations hosted by Makers from across the Midwest.
“We seek to set the standard for retail innovation with this redevelopment from a new Von Maur, to an incredible food hall and the opening of JLL’s own retail store,” said Bill Moston, SVP and Rosedale redevelopment lead for JLL. “Our store is the first-of-its kind retail concept carefully created and built by the retail management team. We invested over a million-dollars to bring a great idea to life to surprise and delight our Rosedale shoppers, and in the first two months of operations, its already paying off in spades.”
Rose & Loon offers shoppers much more than a place to purchase local goods, it’s a place to interact with and learn from the makers through meaningful workshops that will inspire and entertain. This concept is something JLL is seeking to roll out in other locations across the U.S.