JLL opens new retail store ‘Rose & Loon’ at Rosedale Center

Second-Phase of Property Redevelopment Launches at ICSC NY

December 06, 2018

Rosedale, Minnesota (Dec. 6, 2018) ‒ JLL, the nation’s largest third-party retail property manager, has created its own retail brand, “Rose & Loon”, debuting at Minnesota’s most successful regional mall: Rosedale Center in Roseville. In a firm-first, JLL carefully curated the 4,000-square-foot store from concept, to brand and product merchandising, to marketing and operations in an effort to drive leasing momentum and net operating income at the property.

JLL manages, leases and markets Rosedale Center and the Rose & Loon, and is the steward of its recent $80-million renovation that included the opening of Von Maur in October, and a two-floor food hall called Revolution Hall in November. JLL is also launching the second phase of redevelopment of Rosedale by repurposing the vacated Herberger’s box, with pre-leasing efforts underway heading into ICSC NY. Phase two is proposed to feature 425 residential units; a full-service hotel, and an additional 200,000-square-feet of retail, dining, and entertainment space incorporated into a village setting with an outdoor gathering place for entertainment.

The firm’s new permanent experiential, multi-brand Rose & Loon store opened in late September, and features high-quality, locally made, artisan goods and public workshop demonstrations hosted by Makers from across the Midwest.

“We seek to set the standard for retail innovation with this redevelopment from a new Von Maur, to an incredible food hall and the opening of JLL’s own retail store,” said Bill Moston, SVP and Rosedale redevelopment lead for JLL. “Our store is the first-of-its kind retail concept carefully created and built by the retail management team. We invested over a million-dollars to bring a great idea to life to surprise and delight our Rosedale shoppers, and in the first two months of operations, its already paying off in spades.”

Customers are driving an hour-or more away to visit Rose & Loon which is quickly becoming a regional destination. Shopper interest results not only from the uniquely curated merchandise, but from the store’s beauty. The impressive forces behind the store’s physical design include nationally celebrated architectural firm RTKL and concept designer Stefanie Hajer.

“This is a bold move to invest in the property by creating a retailer that will have a positive impact on both our customers, and the performance of our property,” added Lisa Crain, general manager of Rosedale Center.

Unlike other pop-up or collections of stores, Rose & Loon is a permanent shop with one point of sales system that streamlines the customer shopping experience. It is located on the upper level of the new Von Maur Wing at Rosedale Center. The store boasts a modern, Midwest-inspired design experience and showcase a wide selection of locally made merchandise. Unlike traditional boutique and farmers’ market pop-ups, Rose & Loon works with its collective to provide not just a place to sell their wares, but a place to share their stories with pride, passion and purpose.

In addition to being a one-stop shop for unique and handcrafted goods from local artisans, Rose & Loon will also host experiential demonstrations. Maker’s workshops will be held in the retail space and give mall goers the opportunity to try their hand in creating their very own products. Launching with a carefully-curated product collection, visitors can expect to see everything from glass blown light fixtures to handcrafted jewelry available for purchase. Amongst many others, the following brands will be featured in Rose & Loon’s first rotation:

Rose & Loon offers shoppers much more than a place to purchase local goods, it’s a place to interact with and learn from the makers through meaningful workshops that will inspire and entertain. Rose & Loon’s additional brands, workshops and grand opening details will be announced in the coming weeks. For a full rundown of featured makers and a look at their wares coming to the store, visit

About Rose & Loon

Rose & Loon is a 4,000-square-foot multi-brand retail concept, located on the upper level of the Von Maur Wing at Rosedale Center. Rose & Loon features products from Midwest makers, debuting goods from the great lakes to the great plains. In addition to selling local, handcrafted wares, Rose & Loon offers maker workshops providing visitors the opportunity to interact with and learn from the makers themselves. For more information visit

About Rosedale Center

Rosedale Center is centrally located between the Twin Cities of Minneapolis and St. Paul. Rosedale Center is a 1,149,639 square foot shopping center featuring 160 retailers including AMC Theatres, Macy’s JCPenney and Von Maur and a first-to-market Food Hall called Revolution Hall. Rosedale Center attracts more than 14 million visitors annually and is rated a top shopping destination in Minnesota. For more information on stores, event and programs, please visit

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with operations in over 80 countries and a global workforce of 88,000 as of September 30, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit