Client story

Rosedale Center

At Rosedale Center, JLL created space into a multi-purpose lifestyle village with uses and connectivity that are new to the market.


Minneapolis, MN


management and leasing


Sales in excess of $300+ million ($700+ sales psf)


14 million annual visitors

A retail powerhouse

With over 1 million square feet of retail spanning two levels including Macy’s, JCPenney, Von Maur, Potluck Food Hall, AMC Theaters, 160 specialty stores plus fast-casual and full-service dining, Rosedale center is the trade area’s most popular regional shopping center. We boast sales in excess of $300+ million ($700+ sales psf) and more than 14 million annual visitors and growing each day.

JLL manages, leases and markets Rosedale Center and is the steward of its $80 million renovation that included the opening of Von Maur in October, and a two-floor food hall, Potluck, in November 2018. In 2021, JLL launched a second phase of development with new surrounding pad sites to maximize on available exterior parcel space. Shake Shack and Panera Bread Company are scheduled to open Winter 2023. In addition, PNC Bank, Aspen Dental and Visionworks have opened bringing over 11,000 square feet of new services to the area.

Committed to finding the right tenants to serve the St. Paul and Minneapolis markets; JLL has enhanced Rosedale Center’s retail experience both inside and outside the center. In 2021, adding a 13,340-square-foot Sandbox VR, a futuristic Virtual Reality experience, to the second-level of Potluck; as well as, two new local culinary concepts Joey Meatballs and Salad Slayer. Arula, a mid and plus-size shopping experience from Altar’d State, opened a 3,846-square-foot store in December 2021. Lululemon, previously a temporary pop-up shop, opened a new 4,043-square-foot permanent space in July 2022. Warby Parker also opened in July 2022 with Anthropologie opening soon, adding 9,697 square feet of new retail.

JLL’s redevelopment team understands the need to change the idea of the traditional retail model and weave new components into the traditional shopping center atmosphere to create a unique, mixed-use, dynamic type of retail environment at Rosedale Center.

With the retail landscape rapidly changing, there is a growing need for alternative retail uses. Retailers are at a time when they need to adapt and transform or they could fail, which means future-proofing retail assets is more crucial than ever. Evaluating risk profiles and formulating plans of attack for these potential risks before they happen is an important step in your redevelopment journey and JLL’s Retail Team is ready to help.

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