Better than normal: 
Vision 2021

Our normal way of life was disrupted in 2020. But was “normal” always ideal to begin with? 

The new year gives everyone who invests in, works in or even enters buildings an opportunity to aspire to better conditions in every aspect of how we live, work, play and lead.

Welcome to our 2021 vision for the future of real estate.

Explore your path to a better normal

After the unprecedented changes spurred by COVID-19 in 2020, our research provides specific recommendations on how we can all do better—across industries, property types and regions—in the year ahead.
Toggle through each chapter below to access valuable insights relevant to your business.

Living better: Multi-housing

Living better 2021

In a better normal, developers pivot from luxury residential developments to focus capital on the thoughtful development of mixed-income communities.

Working better: Office

Working better in 2021 in offices

In a better normal, the office facilitates work-life balance and becomes a place for team building and collaboration.

Working better: Industrial

Working better in 2021 in industrial spaces

In a better normal, last-mile facilities become common in both large cities and in secondary markets where the population continues to expand.

Playing better: Retail

Playing in retail in 2021

In a better normal, owners and operators offer shoppers an experience beyond just physical goods, with a tenant mix that supports communities.

Staying better: Hotels

Staying in hotels in 2021

In a better normal, a technology-enabled travel experience that allows travelers to move while simultaneously allowing hotels to capture valuable data and revenue.

Leading better: ESG

Leading better in 2021

In a better normal, owners and occupiers fully leverage smart building technology, machine learning and predictive analytics to enable efficiency, predict maintenance needs and optimize performance.

Better than Normal: Vision 2021

Access all six research reports in one complete PDF.
Christian Beaudoin,Head of Marketing, Work Dynamics
Christian Beaudoin
Head of Marketing, Work Dynamics
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