Research

Transform with technology: Leasing and marketing

Online commercial marketplaces are emerging

Online residential leasing marketplaces — think Airbnb — are well-established. Its commercial brethren? Slower to catch on, but they are emerging as tools like advanced analytics and CRM allow for more focused engagement with potential tenants. A number of providers are now offering ‘crowdsourced’ leasing data provision or AI-enabled contract execution tools, while tools like Azara gather and centralize leasing information across cities around the world.

Leasing & marketing

Key considerations:
  • Virtual tours and a more personalized approach to marketing are now king. The ability to track and engage with prospects is increasingly important.
  • Focus on data and process integration. Many landlords currently face a lack of information and visibility into leasing pipelines and in-progress deals.
  • Employees and consumers increasingly seek fluid living and working situations. Platforms supporting co-living and co-working space are set to benefit.

Fill out this form to download this segment

PRIVACY NOTICE

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.

Generally the personal information we collect from you are for the purposes of dealing with your inquiry.

We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our privacy statement.