JLL wins two MAXI awards for innovative retail marketing

The firm takes home one gold and one silver award at annual shopping center marketing competition

May 20, 2019

Las Vegas, May  20, 2019 — JLL today announced that it has won two MAXI Awards, including one gold award from the International Council of Shopping Centers (ICSC), the world’s largest retail real estate trade organization. The awards were presented at a ceremony on May 19 in Las Vegas during RECon, ICSC’s Annual Convention. 

The MAXI Awards acknowledges innovative events, programs, and technologies that add value to both shopping centers and companies across the United States. Each category is designed to recognize evolution in the industry, while rewarding creativity and innovation with Gold, Silver, and Finalist distinctions. 

“It’s a great honor to be recognized for the hard work and dedication we put into developing successful marketing programs by ICSC and our peers in the industry,” said Ashlyn Booth, Director of Retail Property Marketing at JLL. “We are always seeking new ways to enhance the offerings of our managed properties by creating exciting destinations that redefine the customer experience. As a result, we have successfully increased sales for our retailers, increased customer engagement, and drawn additional foot traffic. Our team is not only proud of our award-winning campaigns but also the fantastic results we have achieved.” This year, JLL’s retail marketing team took home two MAXI Awards for the following programs:

Gold: Rosedale Center, Rose & Loon, Revenue Category

To provide customers with the local and authentic products they desired, Rosedale Center decided to create a permanent retail concept that featured over 20 local Minnesota and Midwest merchants. The Rosedale team carefully enlisted the help of local creative directors, agencies, designers, and architects to develop and bring the store to life. Rose & Loon received local and national media including WWD, SCT, Co-Star, and Chain Store Age, an ad value of $150,784. Rose & Loon surpassed the forecasted sales goal by $121,000.

Silver: Ka Makana Ali’i, Draft Day featuring Jerry Rice, Community Category

As a way to give back to the community, Ka Makana Ali‘i created a Draft Day & Football Camp featuring Pro Football Hall of Fame Wide Receiver Jerry Rice. Ka Makana Ali‘is management spearheaded a team of professional and amateur athletes, coaches, schools and non-profits to create a one-of-a-kind free football camp. The two-day event kicked off with Draft Day, a day of entertainment featuring over 200 performers, football-themed games, a meet and greet with Mr. Rice, photo opportunities, uniform pickup, text-to-win games and special offers from stores and restaurants.  The two-day event earned media with an ad value that surpassed $60,000 and over 200 student athletes ran drills at the free football camp with Mr. Rice.

At JLL, we are passionate about retail. We deliver great experiences for shoppers — from high streets to shopping malls. As the leading third-party retail service provider, we have access to more than 1,960 centers totaling 160 million square feet under management, for lease and/or sale. Our more than 950 retail experts spanning over 40 markets, support 1,585 clients by delivering management solutions, restructuring or renewing leases and debt, providing disposition or investment strategies and/or evolving retail space to keep pace with the ever-changing consumer. See how we’re helping our clients achieve their ambitions and subscribe to the Where We Buy podcast series for real talk on the trends impacting retail.  

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of over 91,000 as of March 31, 2019. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit