News release

Strong recovery trajectory and investor interest in seniors housing anticipated for 2024

JLL’s seventh annual Seniors Housing and Care Investor Survey and Trends Outlook reveals that 63% of investors surveyed plan to increase their seniors housing holdings in 2024

February 13, 2024

Kristen Murphy

Capital Markets, Hotels & Hospitality and Value & Risk Advisory PR
+1 617 848 1572

CHICAGO, Feb. 13, 2024 – Green shoots are starting to emerge in the capital markets, benefiting the seniors housing sector of the industry. The underlying market fundamentals continue to bounce back from the lows experienced during the COVID-19 pandemic with occupancy increasing, construction starts slowing and the market showing signs of stabilization and growth, according to JLL’s seventh annual Seniors Housing and Care Investor Survey and Trends Outlook.

Of the investors surveyed for the report, 63% of respondents indicated they would increase their investment exposure to seniors housing in 2024, which is up 19 percentage points from 2023. When asked where the biggest opportunity in the sector lies, 41% will focus on the assisted living segment of the industry, up 10 percentage points from 2023, followed by independent living and active adult communities.

Key themes addressed in the report include:

Occupancy Rebound: Occupancy rates have notably increased in both primary and secondary markets, with an average rate rising six percentage points to 86.3% in Q4 2023 since the market’s low point in Q1 2021.

Investor Confidence: Despite a general slowdown in transaction volumes due to higher financing costs and market uncertainty, investor interest in seniors housing remains strong. This is partly due to positive demographic prospects and the attraction of higher yields from seniors housing and other alternative asset classes.

Capitalization Rates: Capitalization rates for seniors housing have expanded by approximately 200 basis points from the market peak before the Fed started raising interest rates, reaching around 6.75% on average by Q4 2023, reflecting higher lending costs.

Construction and Demand: The report highlights a slowdown in inventory growth, with construction starts halving compared to pre-pandemic levels. This reduction supports the performance of existing properties, further supported by the aging baby boomer generation.

Private Capital Engagement: Private buyers have become more dominant in the seniors housing assets market, stepping up as institutional liquidity has seen a downtrend. In 2023, private buyers comprised 85% of the buyer composition up 11 percentage points year-over-year and marking the highest share in recent cycles.

Market Diversity: While there is an overall positive trajectory across the board, recovery levels and performance vary across locales, with seniors housing fundamentals in markets like San Antonio and Phoenix showing full recovery, and others, such as the Bay Area and Chicago, still trailing.

"The seniors housing and care industry is on a striking path of growth, driven by demographic changes, strategic investment opportunities and a marketplace that continues to adapt post-pandemic,” said Bryan J. Lockard, Executive Managing Director and Head of Healthcare & Alternative Real Estate at JLL Value and Risk Advisory. “We are witnessing a conscientious investment community, keen on harnessing the long-term potential this sector promises."

As the industry looks ahead, there is a bright future for seniors housing contingent on certain economic conditions. With the expectation that the 75+ demographic will nearly double by 2045, the demand for seniors housing is set to surge, presenting substantial opportunities for investors with a long-term outlook.

JLL Value and Risk Advisory is the essential guide to the changing face of real estate values and risk. Our expert value and risk specialists are here to help investors and lenders identify, mitigate and monitor risk, and optimize real estate values across all sectors and geographies.

More than 2,500 experts in over 35 countries analyze $3 trillion of real estate, delivering actionable risk and value insights, so investors and lenders stay ahead in the market. A global community of sector-based specialists, the team delivers tailored client solutions for your real estate and business asset interests, giving an accurate picture of value and risk across any opportunity.

For more news, videos and research resources, please visit JLL’s newsroom.

About JLL

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 106,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit