The power of experience-driven design for retail portfolios

Four companies that revolutionized their store formats to deliver exceptional customer journeys

Customers today aren't just looking for a run-of-the-mill shopping experience. They want something more personal, more exciting. They want to feel like they're part of a brand's inner circle, getting customized experiences and interactions. Old-school storefronts are struggling to keep up, leaving retailers unable to deliver the goods when it comes to personalization.

So, how can retailers like yourself find that sweet spot between new immersive store formats and traditional shopping methods? Enter the Experience Portfolio approach. Because when you offer a whole range of touchpoints that cater to different tastes, your stores can guarantee a seamless experience that your customers will love.

We’ve collected four examples of companies that showcase a variety of store formats to create memorable and engaging customer journeys by blending their real estate and brand identities.

  • Champion's temporary portfolio strategy that drives growth
  • BJ's Wholesale Club’s small format solves convenience and location challenges
  • R&A Cycles redefines the personalized cycling experience 
  • Krispy Kreme expands its portfolio in 400 sq. ft. urban spaces  

Download our lookbook to learn more about how powerful design creates smart and beautiful experiences.


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