From spaces to places
Tenant demand for workspaces that offer connection, collaboration and creativity will determine which office buildings rise above the competition
With the flight to quality in full force, owners and investors must balance competing requirements to make their portfolios more resilient while still meeting tenant demand for en vogue amenities with creative experiences and cohesive tech solutions to support them.
When it comes to crafting a first-class experience for tenants and their employees, offering top-tier amenities is simply not going to cut it for these evolving expectations—and for a good reason.
Providing tenants with a cohesive and customized experience drives leasing activity, ensures tenant satisfaction and lease renewal, and increases asset revenue. The JLL Global Flex Report shows that by 2025, properties that incorporate a diverse roster of amenities will experience 12% higher demand from tenants versus their plain commodity counterparts.
To stand out from the noise, landlords should push the boundaries on conventional perceptions of desirable spaces. That means more tech, more accessibility, and more customization within office buildings—all things that dominate today’s consumer demands. According to NAIOP, 87% of office landlords are now offering classes and other events, including everything from more happy hours to concerts to art installations in lobbies to elevate their properties, increase net operating income and maximize agility.
Perks like fitness centers, lounges and dining options must be “socially activated”—a term often used in social media to mean transforming followers from mere voyeurs into super fans. In the context of office buildings, activation means coordinating programs to breathe life into these spaces and maximize foot traffic.
In addition, building owners should consider opportunities to offer varied lease durations and space plans to keep up with the pace of flexible space demand.
The goal is to combine flex solutions with property management, experience and amenity management, offering customers a truly connected experience enabled by intelligent technology that delivers insightful data to tenants and owners alike.
Want to know what it takes to move your office building from vacant to vibrant? Check out this interactive experience to understand how you can create a bespoke building that offers tenants more than just a place to work, but a destination where they actually want to be.