Research

2021 U.S. Retail Holiday Survey Report

Shoppers plan to spend 25% more than 2020 and head to stores

Shoppers are boosting their budgets 25% this year. We surveyed 1,082 U.S. consumers online in September to find out how they intend to shop for holiday season. The per-person average holiday budget jumped 25.4 % from last year: $694 to $870 this year.

Consumers are eager to get back into stores and restaurants. More consumers plan to visit stores to shop or pick up orders than to buy online. While 60.1% of shoppers will order online from a pure-play e-tailer like Amazon, more plan to do some form of shopping involving the physical store.

Other trends that emerged this year include:

  • Consumers plan to start shopping sooner this year
  • Shoppers plan to dine out and shop at malls more than last year
  • More shoppers will take advantage of ‘deal days’ like Black Friday and Cyber Monday.
  • More Americans will buy something for themselves this year.

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