Retail Holiday Survey 2022
A tale of two yuletides
- Keisha Virtue
Shoppers are keeping their budgets intact this year. We surveyed 1,080 U.S. consumers online in September to get a readout on the temperature of holiday shopping this year and found that overall holiday budgets will remain virtually the same as last year. Shoppers will keep their holiday budgets intact this year. Inflation will have a deeper impact on how consumers with modest incomes shop for the holidays. 49.7% of consumers earning less than $50,000 plan to significantly cut their budgets, while only about 24% of those earning $150,000 will do the same.
Other trends that emerged this year include:
In store shopping regains the number one spot after two years.
More consumers will start their holiday shopping early, especially affluent shoppers.
More consumers plan to shop deal days from home than in stores.
Shoppers plan to enjoy more experiences this holiday season.