JLL Global Hotels Investor Sentiment Survey

Our latest Global Hotel Investor Sentiment Survey unveils a wave of renewed optimism in the hotel investment sector. With recent interest rate cuts by major central banks, an unprecedented 80% of investors plan to maintain or increase their capital investment in hotels over the next 12 months. This surge in confidence is driving cross-border investments to new heights, with 57% of investors looking to deploy more capital outside their home regions. Urban markets are emerging as prime targets, with several global cities positioned to attract significant investment.

The survey also reveals intriguing shifts in investor preferences and strategies. Luxury hotels and extended-stay properties are garnering substantial interest, while hotel and brand operating companies present attractive opportunities. Additionally, a record influx of first-time hotel buyers is reshaping the investment landscape.

To discover the full scope of these trends, including detailed insights on regional preferences, investment motivations, and future market projections, download the complete Global Hotel Investor Sentiment Survey.