Research

Global Resort Report 2019

Experience economy drives resort investment appeal globally 

October 22, 2019

Buoyed by the rise of experience-driven travel and an affinity toward locally-inspired hotel offerings, resort assets remain a top target among investors. According to JLL Hotels & Hospitality’s Global Resort Report: Three-Part Series (“Global Resorts”), international tourist arrivals are anticipated to reach 2.2. billion in 2019, with a continued growth trajectory throughout the next decade, which will benefit resorts globally.

In the first part of this series, we visit three key resort markets in the Americas include South Florida (locations spanning from Palm Beach to Miami), Hawaii and Colorado. Although each market features unique drivers, shared dynamics include resort sales accounting for the majority of total hotel trades, as well as increasing traveller volume. Coming soon: ASIA and EMEA.

In the Asia Pacific series, we focused on three key resorts markets, which include the Maldives, Phuket in Thailand and the Gold Coast in Australia. Our commentary highlights market dynamics unique to each resort destination related to infrastructure developments and tourism assets, demand and supply fundamentals and investment trends.

The EMEA series of our global resorts paper has a focus on Spain. In 2018, the number of tourist arrivals reached 82.8 million making Spain the second most visited country in the world. Our commentary highlights investment trends of the Spanish resort market, including the demand, supply and the outlook for 2020.

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