2021 Back to School Survey

Find out how Back to School purchase plans have changed since COVID-19

August 16, 2021

The impact of COVID-19 made the 2020-2021 school year an unprecedented one. Less than 20% of students attended school in-person full-time. Most had a mix of virtual and in-person learning. As we emerge from the widespread shutdown of the last year, many schools are reopening fully and more than ¾ of students will attend in-person full-time. The overall reopening of schools and the economy has implications for how and where parents will shop this year.

We conducted an online survey of 1,012 parents of school-age children in mid-July 2021 to find out how they intend to shop for the back-to-school season: how purchase plans have changed since COVID-19, which retailers they plan to visit and how much they plan to spend.

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