Back to school budgets jump 8.9% due to COVID 19

2020 shopper survey

August 19, 2020

We conducted an online survey of 1,000 parents of school-age children in July 2020 to find out how they intend to shop for the back-to-school season: what new purchases they will make due to COVID-19, which retailers they plan to visit and how much they plan to spend. Read on to discover what matters most to parents and how COVID-19 is impacting back-to-school shopping.

As parents prep for the new realities that COVID-19 has imposed on our society, how they shop and how much they spend is changing. Plans for how kids attend school has radically shifted, moving from primarily in-person learning to a mix of in-person, virtual and homeschooling options. Parents are purchasing products they don’t usually buy to get ready for this blended attendance.

What new products are you purchasing this year that you don’t usually buy for back-to-school?


Uncertainty has caused many parents to delay shopping plans and pull back on spending until school plans are solidified. However, despite this uncertainty, many parents are forging ahead, investing in entirely new products to be ready for whatever comes during the school year. Shoppers are sticking primarily to their favorites this year, where prices are low and there is a wide selection of all the school supplies – including electronics and personal safety gear - on their lists.


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