Back to School report

Parents inflate their back-to-school budgets by 21.8%

June 27, 2024
  • Keisha Virtue
  • James Cook
  • Heli Brecailo
  • Saul Lua
  • Ophelia Makis

As soon as students close their books and put down their pens and pencils, parents pick up their lists. The Back-to-School shopping list is a familiar sight to experienced parents, and it’s never too early in the summer to start planning, shopping, and crossing items off.

In this report, we look at how parents plan to shop for the upcoming school year and how this shopping process evolves from year to year. We surveyed 1,003 parents online in May. Just like the lists, some things don’t change: the Big 3 – Walmart, Target and Amazon – retain their top spots. But there are notable differences among parents in when and how they shop, and how much they plan to spend. Read on to discover our key insights into the upcoming shopping season.

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