Strategic advice to maximize your destination's potential.
Gain stakeholder and industry-driven feedback, research, and strategic support that benefits your municipality, destination marketing, convention center and economic development teams ability to understand and capitalize on the tourism market.
Developing a strategic plan to grow tourism in Raleigh and Wake County, North Carolina
With an ambitious goal to grow tourism by more than 5 million visitors by 2028, JLL partnered with the Greater Raleigh Convention and Visitors Bureau to develop a unified vision for the destination’s future and devise strategies to attract more visitors.
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Executive Vice President, Global Tourism and Destination Advisory