Senior Research Manager
Based in New York City, Zach Demuth is the Senior Research Manager in JLL’s Hotels & Hospitality Group. Mr. Demuth oversees the Americas hotel research platform and drives the group’s content and data analytics efforts. He is responsible for identifying industry trends to produce thoughtful insights for clients and internal stakeholders including investment sales, destination tourism, asset management, advisory, and PDS. Mr. Demuth also leads the data acquisition strategy for the hotels and hospitality group with a focus on hotel fundamentals, hotel sale transactions, development pipeline, and financing indicators.
Positions / Prior Experience:
Prior to joining JLL, Mr. Demuth worked for Marriott International. During his ten years with the company, he held various leadership positions in revenue management, primarily supporting their luxury portfolio (Ritz-Carlton, St. Regis, EDITION, and W Hotels). His experience includes conducting detailed market studies to help optimize hotel revenue performance and drive overall profit. Mr. Demuth has worked across multiple markets in the United States, the Caribbean, and Mexico and has been responsible for revenue of $150M+. His prior experience with hotel strategy and analysis is integral in supporting and advising internal and external clients.
Education and Affiliations:
Mr. Demuth holds a Master of Management in Hospitality from Cornell University and holds a Bachelor of Science in Hospitality Administration from Boston University. He is also a member of the Cornell Hotel Society.
- University of South Florida Hotel Summit – Opportunities in total hotel revenue management (THRM)
- Cornell Hospitality Research Review – Understanding the one-price vacation market
- Marriott Luxury Summit – Making the case for GOPPAR