Roberta Oncken

Roberta Oncken

Vice President

Current responsibilities:

Roberta Oncken is a Vice President with JLL’s Value and Risk Advisory Services group in Atlanta. Roberta provides advisory for hotels all over the U.S., including appraisals, valuations, feasibility studies, highest and best use analysis, and land residual analysis.


Roberta has over twenty years of experience and has been with JLL for ten years. Before joining the Value and Risk Advisory Group, Roberta worked with JLL’s Hotels & Hospitality Group. She advised developers, investors, public agencies, and higher education clients on feasibility analysis, valuations, and structuring of hotel projects. As part of JLL, Roberta has worked four years at the Sao Paulo, Brazil office and one year at the Miami, FL office.

Before joining JLL, Roberta was a Hotel Development Manager at Investtur for two years and a consultant for BHG – Brazil Hospitality Group. Roberta has also worked as a senior consultant for Horwath in São Paulo and Miami. Roberta is fluent in Portuguese, English, and Spanish.


  • Roberta has a Bachelor Degree in Business Administration from the Universidade of Sao Paulo. She also has a degree in Hotel Management from Senac-SP.
  • She has undertaken further study in hotel management and consulting for hotels and related industries at Cornell University’s School of Hotel Administration.

Trainee Appraiser:

  • Georgia