Rob Cruz

Rob Cruz

Senior Vice President

Current responsibilities 

Robert Cruz is a Senior Vice President with Jones Lang LaSalle, Value and Risk Advisory, and has over 14 years of appraisal experience.

Clients served include commercial and investment banks, local and national investment firms, owners, development and operating companies, insurance companies, and REIT’s.


Prior to joining JLL, in 2022, Mr. Cruz served as Senior Vice President at Metropolitan Valuation Services, Inc.

Mr. Cruz’s appraisal experience has included a variety of income producing properties within the Metropolitan New York, New Jersey, and Pennsylvania areas. Assignments include retail properties, affordable housing facilities, multifamily rental and for-sale apartment buildings, developable land and mixed-use properties incorporating retail, office, community facility, and garage components, market rent studies, and the acquisition and development of affordable housing properties partially funded through the generation of Low-Income Housing Tax Credits and tax-exempt bond financing. Additionally, Mr. Cruz has appraised significant large-scale multifamily complexes in the region for Fannie Mae and Freddie Mac loan portfolios. 

Mr. Cruz has successfully completed numerous real estate valuation courses and seminars supported by the Appraisal Institute and other accredited institutions. 


Hunter College, City University of New York, Bachelor of Arts degree with a major in Economics and minors in Computer Science and Spanish


  • Associate member of the Appraisal Institute
  • Currently working to become a designated member of the Appraisal Institute (MAI) 

Certified General Real Estate Appraiser in the following States:

  • New York
  • Pennsylvania
  • New Jersey