Lauro Ferroni

Lauro Ferroni

Senior Director, Research

​​​Current Responsibilities

Lauro Ferroni serves as the global head of research for JLL’s Hotels & Hospitality Group where he spearheads the group’s research platform and directs strategy and output among the firm’s regional research leads based in the Americas, EMEA and Asia Pacific. 

Mr. Ferroni’s responsibilities include driving the group’s capital markets research report suite, monitoring key industry indicators to include hotel transaction volume and developing custom analytics to inform clients’ strategies and help position the firm as a thought leader. 

As Senior Vice President based in JLL’s Chicago office, Mr. Ferroni also heads up the firm’s Strategic Advisory and Asset Management group in the central United States where he is responsible for hotel development advisory mandates, management consulting assignments and hotel asset management engagements.


As a member of the global research team, Mr. Ferroni has contributed to over 75 research reports on hotel investment and has been quoted in The Wall Street Journal, Forbes, The New York Times, Reuters, Bloomberg and Investor’s Business Daily. 

Representative advisory assignments include the underwriting of a $210 million national hotel portfolio, a multi-city market expansion strategy for a global hotel company and asset portfolio assessment of a select service hotel chain in preparation for a $600+ million IPO. 

Education and Affiliations

Mr. Ferroni holds a Bachelor of Science degree from Cornell University’s School of Hotel Administration and is bilingual in English and German.