Jon Cruse

Jon Cruse

Executive Vice President

Current responsibilities
Jon Cruse serves as Senior Vice President, Valuation & Advisory Services (VAS) and is based in JLL’s Dallas, Texas office. In this role, he manages and leads a team of analysts providing special advisory and counseling with seniors housing (active adult/age restricted apartments, independent living, assisted living, memory care, and nursing care) and multifamily (conventional, affordable, and student). His analyses involve delineation of submarkets, analysis of supply conditions, econometric modeling, depth of demand by income qualification, absorption and demographic analyses, counseling specific to optimal unit mixes, amenity packages and pricing strategies, and consumer research/surveys. 

Mr. Cruse has over two decades of real estate counseling experience in markets throughout the United States. Mr. Cruse joined a national real estate valuation and counseling firm back in July 1998. During his 15+ year tenure, he worked on numerous counseling related engagements, market studies, and valuations for an array of seniors housing and multifamily property types. He was also part of its Seniors Housing & Health Care Specialty Practice as well as its Economics Division. More recently, between January 2014 and March 2017, he served as Vice President, Advisory with Meyers Research LLC where he managed a team of consultants providing special advisory and counseling with multifamily, student housing, seniors housing, and mixed-use product types. ​

Affiliations and designations

  • Counselors of Real Estate (CRE) Designation
  • Fellow of the Royal Institution of Chartered Surveyors (FRICS) Designation
  • Southwest Mortgagee Advisory Council (SWAC)
  • The University of Texas at Arlington, Economics