Joel Woodmass

Joel Woodmass


Based in Sacramento, Joel leads locational intelligence and labor analytics for the Northern California Super Region. With over five years of industry experience, Joel leverages economic and labor data, insights, and analytics to create data-driven tools, visualizations, and models to prioritize speed to market and complement the real estate strategies of some of the Bay Area’s and nation’s most renowned developers, investors, and occupiers.


Joel specializes in last-mile network optimization using predictive analytics and modeling to anticipate future demand and supports advanced manufacturers with fully customizable labor analytics to identify areas of talent for occupiers looking to scale within the Bay Area and nationally. During his time in Research, Joel developed the NorCal Industrial Momentum Index as a tool to better understand the demand drivers and industrial readiness of municipalities across the region, a tool that has been replicated in other JLL industrial markets. More recently, Joel is a member of the Advanced Mobility and Energy group advising companies ranging from start-ups to household names on their labor and locational strategies. Outside of site selection, Joel uses his knowledge to educate investors and government leaders on advanced manufacturing trends to promote expansion of the industry both nationally and within Northern California.


Joel has been recognized for his accomplishments and thought leadership as the winner of the 2020 Northern California JLL Way Influence Award for his Client Services

Education and Affiliations:

Joel began his career at JLL fresh out of university when he was hired as a Research Analyst in 2018 to cover industrial research for the East Bay market. He led Industrial Research as a Manager until 2023. 

Joel attended the University of California, Berkeley, where he graduated with a bachelor’s degree in Political Economy. Joel coleads the Northern California chapter of the Building Pride business resource group at JLL. 

Select Owners Experience:

  • Bridge Industrial Development
  • CenterPoint Properties
  • Dermody Properties
  • Prologis
  • PGIM

Select Occupier Experience:

  • Gotion
  • John Cockerill
  • Rivian
  • UL Solutions
  • ZeroAvia