Holly Rome

Holly Rome

Executive Vice President, Retail

Current Responsibilities

Holly’s passion is retail real estate strategy, merchandising, and deal-making. In her current role, Holly is responsible for the development and execution of the leasing vision for her portfolio of centers.  She works closely with clients and JLL’s team to develop results driven leasing strategies that coincide with clients' investment goals. 

Collaborating with JLL Retail senior leadership, market teams and JLL colleagues, Holly focuses on maximizing our clients' asset values and occupancy by leveraging JLL’s platform and her relationships with national, regional and local retailers to achieve the ideal tenant mix for each center.

Experience      

Holly brings more than 20 years of agency leasing and marketing experience to the firm, including seven prior years with JLL.  Prior to returning to JLL in 2015, Holly was Vice President North Central Region of Leasing for Foot Locker, Inc., and previously served as the Vice President of Leasing for the Mall of America.   Her extensive leasing experience spans across multiple regional shopping centers, lifestyle centers, outlets, ground-up and mixed-use developments across the U.S. and Canada. With a diverse real estate background working as a landlord representative Holly provides a strategic and innovative approach to helping clients achieve maximum returns for their properties.

Education and Affiliations

Holly graduated from the University of Minnesota with a masters of business administration and a bachelor of science degree in applied economics and marketing. As a member of the International Council of Shopping Centers (ICSC), Holly holds two professional designations, Certified Leasing Specialist (CLS) and Certified Retail Property Executive (CRX). She is involved with the planning committees for ICSC local and regional meetings and has previously served as ICSC Minnesota State Director and chaired the CLS Admissions and Governing Committee. She is a member of the Minnesota Shopping Center Association (MSCA) and also active on their Networking Committed. Holly served on MSCA’s Board of Directors and has participated in several committees through her membership. She holds real estate licenses in Minnesota, Illinois, Kansas, Nebraska, and Ohio.