Brian Hirschfeld

Brian Hirschfeld

Vice President

Current responsibilities:

Brian Hirschfeld is a Vice President based out of JLL’s New York City office, working as part of the Retail Advisory Services team. He joined JLL in 2016 as an Associate on the brokerage team after having interned with the National Retail Tenant Services group during his senior year of college at New York University.

Brian is actively engaged in the Retail Advisory Services team’s Retail for Private Equity initiative. His role includes active engagement with its Cross Border practice while serving a premier roster of retail clients, including Belstaff, Aqua Restaurant Group, Hamleys, Prada and Super Dry.

Brin additionally works extensively with JLL’s Research & GIS Analytics divisions to pioneer a data driven approach to developing local and national expansion strategies.


Since joining JLL, Brian has been involved in more than 50 successful transactions, totaling more than 250,000 s.f. of retail space. A select list of his retail clients includes Tempurpedic, Vans, The North Face, Timberland, Aqua Restaurant Group (supporting the launch of its first Manhattan location), Bose, Cover Girl, VF Corp, No Bull and many others.

Education and affiliations:

Brian earned a bachelor of arts degree in History from New York University. He is a licensed real estate broker in New York and Nevada. Brian is part of the national leasing team working on the Showcase and Jackpot projects in Las Vegas. In 2018, 2019 and 2020, Brian was recognized as a JLL Gold Achiever – the second highest award for a broker within the company.

Representative clients:


Aqua Restauraunt Group

Gindi Capital

ITG Brands (Imperial Tobacco)




Burlington Mattress Company

Cover Girl

Erno Laszlo




The North Face





Sleep Outfitters

Scotch & Soda