Brian Hirschfeld is a Vice President based out of JLL's New York City Office, working as part of the Retail Advisory Services (RAS). After graduating from NYU in 2016 with a B.A. in History, he joined the firm as an Associate Broker after interning with the National Retail Tenant Services during his senior year of college. He has worked with tenants including Aman, Prada, Aire Ancient Baths, Aqua Restaurant Group, Tempurpedic, The Container Store, PUIG, Xperience Restaurant Group, Vans, Timberland & The North Face, amongst many others.
Brian helps to lead the RAS Team's Retail for Private Equity initiative, working with PE backed clients, including Erno Laszlo (CITIC Capital Partners), John John & Rosa Cha (Restoque), Filson & Shinola (Bedrock Manufacturing), Experience Restaurant Group (ZCG), & FlyOver (Purusit Collection).
He is also involved in the RAS Team's cross-border practice, regularly traveling to EMEA and APAC and working with JLL colleagues and tenants, including Belstaff, SuperDry, Aqua Restaurant Group, Hamley's, PUIG, Aire Ancient Baths, and others.
Brian has worked extensively with JLL's Research & GIS Analytics Teams to pioneer a data-driven approach to developing national expansion strategies for his tenants. Throughout his career he has witnessed the rapidly changing and increasingly challenging global retail environment and saw the value in research & data. Brian believes that the data-driven work that he has done in the past is increasingly more relevant in the new "Post-Covid" retail environment. He has successfully help build expansion strategies for Tempurpedic, Bose, Erno Lazslo, NoBull, as well as for Filson & Shinola.
Since joining the firm, he has been involved in over 200 successful transactions nationally across 31 states, leasing over 2.4 million square feet of space, including the Tri-State roll-out of Tempurpedic & the opening of Vans in NYC's Meatpacking District. He has also been a team member helping to open Covergirl's Flagship in Times Square, Filson's Flagship in Flatiron, Belstaff US Flagship in Meatpacking, Vans on 5th Avenue, and re-locating The North Face in SoHo and Aqua Restaurant Groups' first Manhattan location in former Le Cirque space in the Bloomberg building among other transactions.
Brian has also had agency experience, most notably leasing 597 5th Avenue to Club Monaco for LNR Partners, 101 Prince Street (Falconeri), 866 UN Plaza (Citibank & N.Y. Executive Services), 525 West 22nd Street (Related Rentals) & 814 Madison Avenue (Mackage) in Manhattan.
Brian consults on the ongoing leasing efforts of JLL on the Las Vegas Strip. BLVD (Gindi Capital) stands out as the largest standalone retail destination on the Strip, with over 400,000 SF of double-height retail space and over 700 feet of frontage. . Notable leases include Adidas, Puma, JD Sports, In & Out Burger, H&M, and ABC Stores. Brian has also been involved with Gindi Capital's other properties along the Strip, including Showcase Mall, with notable transactions including T-Mobile, LIDS , Target, FlyOver, and Brew Dog.
Additionally, Brian has consulted internationally to The Kingdom of Saudi Arabia, The Qatari Sovereign Wealth Fund, UK based Arcadia Group, Value Retail, Prada , and Imperial Tobacco regarding their machine-made and premium cigar industrial manufacturing facilities in the Dominican Republic.
Outside of work, Brian is committed to supporting law enforcement at both local and federal levels, recognizing the crucial role these agencies play in maintaining the safety and stability that underpin the real estate industry, particularly in retail.
Brian actively contributes to several law enforcement-related initiatives, including the New York City Police (NYPD) Foundation, participating in their youth outreach "Options" program, serving on the board of Crime Stoppers, and furthering its mission to reduce crime through community involvement. He also supports the charitable efforts of the U.S. Marshals Service in the Southern District of New York and contributes to The Federal Enforcement Homeland Security Foundation.
He believes that the entire real estate industry, and especially commercial retail by default, must support law enforcement at all levels as they are inextricably linked. The real estate industries support of Law Enforcement at all levels is essential to creating safe, thriving communities that are vital for successful businesses and residential well-being.
His self-described weaknesses include contention that sparkling water isn’t water, and that Earl Gray is not tea.
