J. Baird Askew

J. Baird Askew

Senior Director

Current responsibilities

Baird serves as a Senior Director with the JLL Value & Risk Advisory Services Group and is part of the U.S. Hotels & Hospitality Practice. In this role, he provides advisory services in the Americas including valuations, acquisition due diligence, portfolio planning and consulting services.


During his time at JLL, Baird has conducted or been part of assignments focused on asset valuation, due diligence, purchase price allocation, property tax appeal, and portfolio management. Assignments have been conducted on proposed, partially complete and existing hotels of all types including limited and select-service, full-service, luxury, convention and resort hotels. Assignments have been conducted in 40 states. Prior to joining JLL in 2016, Baird was with Integra Realty Resources since 2010 where he served as a Senior Analyst. Baird began his commercial real estate career in 2008 as an Analyst with Hotel Valuation Advisors.

Significant appraisal or consulting assignments have included the InterContinental Los Angeles Downtown, InterContinental New York Barclay, EDITION New York, EDITION Miami Beach, Gaylord Rockies Resort, Four Seasons Vail, The Boca Raton, Hilton Anaheim, Marriott Marquis Washington D.C., Kansas City Marriott Downtown, Sheraton Denver Downtown and several limited and select-service portfolios.


  • Bachelor of Arts | University of Kansas and University of Missouri at Kansas City


  • Appraisal Institute, Candidate for Designation

Certified General Real Estate Appraiser in the following States:

  • Colorado
  • Iowa
  • Kansas
  • Minnesota
  • Missouri
  • New Jersey
  • New York