Alana Friedman

Alana Friedman

Vice President, Retail Brokerage

Current responsibilities

As Vice President, Retail Brokerage, Alana specializes in both Tenant and Landlord representation assignments throughout the Gar den State.Based in JLL’s Parsippany Headquarters, Alana is able to service clients from the greater NY Metropolitan Area, down every shore point of the Garden State Parkway, and beyond. By aligning the JLL platform around clients’ business objectives, Alana is responsible for helping retailers and commercial owners make smarter real estate decisions and solve their business challenges.


Alana was brought to JLL in February of 2023 and joins the JLL New Jersey Retail Brokerage team as a Vice President.

Alana has over 10 years of experience in commercial real estate, including 4 and half years at Cushman & Wakefield, where she was responsible for retail landlord representation working on mixed use, central business district, ground lease, lifestyle, and reg ional shopping centers. Alana’s landlord experience ranges from large, institutional landlords like Urban Edge, to urban, mixed use luxury buil ders such as Toll Brothers City Living and Bijou Properties, as well as independent local owners throughout New Jersey. Alana has served a s t he exclusive tenant broker for several national, regional and franchised retailers, including Planet Fitness , Phenix Salon Suites, Land’s End, Dogtopia and more. Prior to Cushman & Wakefield, Alana worked at Robert K. Futterman & Associates in Rutherford, New Jersey.

Clients Served - Tenant

  • Phenix Salon Suites
  • Planet Fitness
  • Fidelity Investments
  • Citizens Bank
  • Lands’ End
  • Dogtopia
  • Pearl Vision
  • Buff City Soap
  • Sport Clips
  • K9 Resorts
  • Moxie Salons
  • AFC Urgent Care

Clients Served - Landlord

  • Urban Edge Properties
  • Intercontinental RE
  • Spear Street Capital
  • Columbia Property Trust
  • Manu Life
  • Blackcreek Group
  • Tucker Development
  • BentallGreenOak

Education and affiliations

Alana received her bachelor of science degree in public relations and communication from the University of Rhode Island. She is a member of the International Council of Shopping Centers. She earned the CoStar Power Broker Award in 2020, 2021 and 2022.