News release

Neighborhood specialty center in Roswell trades for $29.5M

JLL Capital Markets closed the sale of Connexion at Holcomb Bridge in the highly sought-after affluent suburban Atlanta community 

February 22, 2022

Kimberly Steele

Occupier PR
+1 713 852 3420

ATLANTA, Feb. 22, 2022 – JLL Capital Markets announced today that it has closed the $29.5 million sale of Connexion at Holcomb Bridge, a 106,711-square-foot neighborhood specialty retail center in the highly desirable city of Roswell, an affluent submarket of Atlanta, Georgia.

JLL marketed the property on behalf of the seller, DNA Partners. Brixmor Property Group purchased the asset.

Connexion at Holcomb Bridge is home to a well-curated tenant mix featuring national tenants and local favorites, including Planet Fitness, Starbucks, Kale Me Crazy, My Salon Suite, Emory Healthcare Network, Dogtopia and From the Earth Brewing Company. Originally constructed in 1985, the property was expanded in 2014 and underwent a multi-million-dollar renovation in 2016.

Situated on 11.77 acres at 1570 Holcomb Bridge Rd., Connexion at Holcomb Bridge is in Roswell approximately 25 miles north of downtown Atlanta and less than one mile from GA-400, one of Atlanta’s major north-south thoroughfares that connects the northern suburbs to Atlanta’s most prominent office markets.

The Roswell location places the asset in what is ranked as one of the best cities to live in Georgia due to its proximity to Atlanta and strong economy. The center is surrounded by a growing, educated and affluent residential population of 202,907 residents within a five-mile radius who earn an average annual household income of $137,387, and that population has grown within by nearly 10 percent over the last decade.

The JLL Retail Capital Markets Investment Sales and Advisory team representing the seller was led by Senior Managing Director Jim Hamilton, Senior Director Brad Buchanan and Associate Taylor Callaway.

“Specifically designed to cater to the surrounding community’s everyday needs, Connexion at Holcomb Bridge is a quintessential neighborhood retail center,” Buchanan said. “The property boasted a specialized tenant mix of national retailers and local favorites and is strategically located in Roswell, a well-established and affluent submarket of the Atlanta MSA.” 

JLL Capital Markets is a full-service global provider of capital solutions for real estate investors and occupiers. The firm's in-depth local market and global investor knowledge delivers the best-in-class solutions for clients — whether investment and sales advisory, debt advisory, equity advisory or a recapitalization. The firm has more than 3,000 Capital Markets specialists worldwide with offices in nearly 50 countries.

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About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion in 2020, operations in over 80 countries and a global workforce of more than 95,000 as of September 30, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.

About DNA Partners

DNA Partners acquires and manages commercial properties in select markets with strong demographics and economic drivers. Since its inception in 2002, DNA has purchased over 1.3 million square feet.  The company’s criterion includes high growth markets, below market rents or expansion potential, strong sales, significant linear frontage for maximum visibility and reasonable potential for capital appreciation through management and leasing opportunities. Learn more at dnapartners.com.  

About Brixmor Property Group

Brixmor (NYSE: BRX) is a real estate investment trust (REIT) that owns and operates a high-quality, national portfolio of open-air shopping centers. Its 389 retail centers comprise approximately 68 million square feet of prime retail space in established trade areas. The company strives to own and operate shopping centers that reflect Brixmor's vision "to be the center of the communities we serve" and are home to a diverse mix of thriving national, regional and local retailers. Brixmor is a proud real estate partner to approximately 5,000 retailers including The TJX Companies, The Kroger Co., Publix Super Markets and Ross Stores.