News release

Multi-housing development site in Jersey City trades for $54M

JLL Capital Markets arranged the sale of 107 Morgan Street, a 1.73-acre multi-housing development site in the heart of Jersey City’s thriving Waterfront neighborhood

April 29, 2024

Alli Semans

Hotels & Hospitality and Capital Markets PR
+1 330 329 6750

MORRISTOWN, Apr. 29, 2024 – JLL Capital Markets announced today that it closed the $54 million sale of 107 Morgan St., a 1.73-acre multi-housing development site located in Jersey City’s Waterfront neighborhood.

JLL worked on behalf of the seller, Veris Residential, and procured the buyer, LCOR, Inc.

107 Morgan Street is situated within Jersey City’s Powerhouse Arts District Redevelopment Plan (“Powerhouse Arts District”), and more specifically, the High-rise Zone, which allows for high-density residential uses as-of-right. The Powerhouse Arts District was established in Jersey City in 2004 to encourage economic development while creating a business incubator for the local artist community to ensure that the local neighborhood retains its diverse cultural identity. Upon completion, 107 Morgan Street will include approximately 650 units, ground floor retail and amenity space.

The property is located less than 0.25 miles from the Grove St PATH station and 0.5 miles from the Exchange Place PATH, offering residents access to Manhattan’s World Trade Center transit station in just seven-minutes and four-minutes respectively. In addition to the nearby PATH station, the property benefits from the Waterfront’s ferry terminals, light rail stations, bus terminals, bikes lanes and NJ Transit, as well as from the proximate Holland and Lincoln Tunnels, Interstate 78, the NJ Turnpike, the Garden State Parkway and other major New Jersey highways. Additionally, the site is just a short walk to the Newark Avenue pedestrian plaza in Downtown Jersey City, the city’s popular night life district, offering various award-winning restaurants and unique shopping options. It is also less than four blocks from the Simon Property Group-managed Newport Centre mall, which contains 1.2 million square feet of luxury retail. 

The JLL Capital Markets Investment Sales Advisory team included Senior Managing Director Jose Cruz and Director Ryan Robertson, as well as Senior Managing Directors Michael Oliver and Steve Simonelli and Director Elizabeth DeVesty.

“The infill location of 107 Morgan, combined with the opportunity to acquire a site of this size, attracted multiple bidders,” said Cruz. “This is one of the last remaining parcels within the Waterfront, which led to very strong pricing."

Robertson added, "Despite the challenging interest rate environment, both the buyer and seller collaborated to ensure a successful transaction. Development opportunities in Jersey City continue to attract institutional capital due to the proximity to mass transit and the vibrant waterfront amenities."

Brian Barry, Senior Vice President at LCOR, shared, “LCOR is excited about the acquisition of 107 Morgan. This development represents an incredible opportunity to deliver a waterfront residential community in a dynamic neighborhood within the Powerhouse Arts District.”    

JLL Capital Markets is a full-service global provider of capital solutions for real estate investors and occupiers. The firm's in-depth local market and global investor knowledge delivers the best-in-class solutions for clients — whether investment sales and advisory, debt advisory, equity advisory or a recapitalization. The firm has more than 3,000 Capital Markets specialists worldwide with offices in nearly 50 countries.

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About Veris Residential

Veris Residential, Inc. is a forward-thinking, environmentally and socially conscious real estate investment trust (REIT) that primarily owns, operates, acquires and develops holistically inspired, Class A multifamily properties that meet the sustainability-conscious lifestyle needs of today's residents while seeking to positively impact the communities it serves and the planet at large. The company is guided by an experienced management team and Board of Directors and is underpinned by leading corporate governance principle; a best-in-class and sustainable approach to operations; and an inclusive culture based on equality and meritocratic empowerment.

For additional information on Veris Residential, Inc. and our properties available for lease, please visit


About LCOR, Inc.

LCOR is a build-to-core, transit-oriented, multi-family development platform focused in major east coast urban markets. Over its 40-year history, the development firm has applied its comprehensive expertise and fully integrated investment management and development strategy to more than 300 large-scale mixed-use projects. For more, please visit


About JLL

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.8 billion and operations in over 80 countries around the world, our more than 106,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit