Howard Hughes Corp® selects JLL to market Monarch City

March 04, 2020

Transformational development site approved for multi-housing, office, retail or hospitality use

DALLAS, March 4, 2020 – JLL Capital Markets announced today that it has been named by The Howard Hughes Corporation® to market for sale Monarch City, a 230-acre transformational development site in the Dallas Fort Worth-area community of Allen, Texas.

Monarch City comprises 230 contiguous acres bounded by the Central Expressway (U.S. Route 75) and the Sam Rayburn Tollway (State Highway 121) in a Planned Development District (PD-139). PD-139 allows for a flexible form-based mix of development types and the site has been master planned for up to approximately 10 million square feet of multi-family housing, office, retail and hospitality use. The multi-family housing component has been approved for up to 4,000 units with no maximum density requirements while the office space will have customizable options from large campus layouts to smaller build-to-suit and speculative opportunities to accommodate the full range of tenants, again without any maximum density restrictions. Monarch City will be anchored by a central park and network of pocket parks throughout, including water features, a trail system and amenities for activities and events.

Allen, Texas, has emerged as one of the fastest growing cities in the DFW Metroplex, growing more than 27.1% since 2010. The affluent community features one of the top-rated school districts in the State of Texas, an award-winning 62-mile parks and trail system, and is known as a top employment node for telecommunications companies. The amenity-rich area offers residents and tenants convenient access to nearby Watters Creek, Allen Premium Outlets, Fairview Town Center, The Village at Allen and Texas Health Presbyterian Hospital, among others.

The JLL Capital Markets team representing the seller is led by Managing Director Michael Swaldi and Director Jonathan Carrier.

JLL Capital Markets is a full-service global provider of capital solutions for real estate investors and occupiers. The firm's in-depth local market and global investor knowledge delivers the best-in-class solutions for clients — whether investment advisory, debt placement, equity placement or a recapitalization. The firm has more than 3,700 Capital Markets specialists worldwide with offices in nearly 50 countries.

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About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $18.0 billion, operations in over 80 countries and a global workforce of more than 93,000 as of December 31, 2019. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

About Howard Hughes Corporation®

The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Its award-winning assets include the country's preeminent portfolio of master planned communities, as well as operating properties and development opportunities including: the Seaport District in New York; Columbia, Maryland; The Woodlands®, The Woodlands Hills®, and Bridgeland® in the Greater Houston, Texas area; Summerlin®, Las Vegas; and Ward Village® in Honolulu, Hawaiʻi. The Howard Hughes Corporation's portfolio is strategically positioned to meet and accelerate development based on market demand, resulting in one of the strongest real estate platforms in the country. Dedicated to innovative place making, the company is recognized for its ongoing commitment to design excellence and to the cultural life of its communities. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC. For additional information visit: