Big Blue Swim School to Open First-Ever Atlanta Location

JLL represents swim school franchisee in lease signing at Johns Creek shopping center

February 12, 2019

Atlanta, GA (February 12, 2019) JLL’s retail tenant representation team today announced that Big Blue Swim School will open its first Atlanta location at North Bridges Shopping Center in Johns Creek, Georgia. JLL’s team, led by Senior Vice President Sarah Williams, represented the tenant in the lease signing.

Big Blue Swim School signed a 9,947-square-foot lease in the former Outback Steakhouse location at North Bridges, a 106,396-square-foot neighborhood shopping center anchored by Aldi, Goodwill and Burn Boot Camp. Located in the dense, affluent community of Johns Creek in Fulton County, North Bridges is well-located at the signalized intersection of State Bridge Road and Jones Bridge Road. Brand Properties represented the owner, Continental Realty Corporation, who recently purchased the property.

“We’re thrilled to help Big Blue make its first splash in the Atlanta market, and we’re confident the facility will be an important addition to such a family-oriented community,” said Williams. “Big Blue will welcome families and children of all ages to North Bridges, encouraging them to enjoy everything the shopping center has to offer. Ranked as one of the best cities to raise a family in Georgia, Johns Creek will serve as the perfect home for Big Blue, offering thousands of parents the opportunity to make quality swim lessons an important part of their children’s lives.”

Big Blue Swim School was founded in 2009 by 3-time U.S. Olympic Trials qualifier and 5-time U.S. national champion swimmer Chris DeJong. The program’s proprietary distance-based curriculum ensures measurement of students’ progress in the ways that matter, helping them rapidly achieve better results while parents get a clearer understanding of their child’s progress. Big Blue Swim Schools feature 13 lanes across two 91-degree pools, allowing franchise owners to map out class times by age group and making it easy for parents of multiple children to attend classes at the same time.

"What we've found is that parents love bringing all their kids to the pool to swim at the same time. Through our proprietary technology and advanced pool design, we're uniquely positioned to make sure mom and dad don't have to make multiple trips to the pool for swim lessons,” said DeJong.

Big Blue Swim School is gearing up to grow through franchising, with a goal to open 45 locations by the end of 2019, and up to 150 by the end of 2020. In Atlanta, the program expects up to a dozen locations to open their doors in the coming years.

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of over 91,000 as of March 31, 2019. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit