Whoop builds a custom Fenway office to meet high growth

How their new space helps secure more deals

Boston-based tech company WHOOP, whose mission is to “unlock human performance,” is elevating wrist fitness trackers to an influential audience: athletes.

Already popular with NBA players and notable Olympians, WHOOP is securing deals with major sports leagues. In addition to an MLB deal, WHOOP just partnered with NFL to become the first company officially licensed by NFL Players Association to provide its wearable devices to track players’ health and recovery data.

After several paramount deals, WHOOP was in high-growth mode and needed room to expand.

"When you have high-profile athletes come to your office you want to make sure they have a great experience and really understand what your company is all about."

Will Ahmed, WHOOP Founder & CEO

WHOOP employees liked calling the Fenway neighborhood home, so location was top of mind when looking for space. Ultimately, they selected theVan Nessat 1325 Boylston Street, which features breathtaking and unobstructed views of Fenway Park. Being steps away from one of the most notable sports stadiums in the nation is hugely beneficial for the company’s branding and awareness.

The state-of-the-art space was custom designed and built, featuring a data collection room, a gym, a prototyping lab, more meeting spaces, a great kitchen, an outdoor terrace, and a sprawling roof deck.

Though the space is primarily a boon for employee productivity, it’s critical for WHOOP’s business that clients are also on board.

Both clients and employees appreciate the investment. “We get similar reaction across the board –they love the space,” said Carlos Famadas, CFO & VP of Operations at WHOOP.

“Your office space really matters, and having a great space, great environment and great design is going to improve everything about your company and really permeate through its culture,” Ahmed added.