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Could a Stanley Cup boost Blues franchise value?

With the St. Louis Blues making their first appearance in the Stanley Cup Finals since 1970, could their franchise value be poised to make a big jump as well

May 29, 2019
  • With the St. Louis Blues making their first appearance in the Stanley Cup Finals since 1970, could their franchise value be poised to make a big jump as well? A recent article from the St. Louis Business Journal  seems to think it could.
  • According to the article, the past ten Stanley Cup champions have seen their franchise value increase, with the past two winners increasing by an average of 15%. Last season the Washington Capitals won their first Stanley Cup, and their franchise rose from $625 million in 2017 to $725 million this past year.
  • The same was the case for the Pittsburgh Penguins when they won the cup in 2017, with their franchise value rising from $570 million in 2016 to $650 million in 2017. 
  • As shown above, the Blues franchise value has increased steadily since 2012 when the current ownership group took over, but how much of an impact the franchise’s first Stanley Cup championship could make remains to be seen. 
  • Their current franchise value of $465 million ranks 17th among the 31 NHL teams. If the Blues experience the same 15% average increase the past two champions have seen, it could move them into the top 15. 
  • Hopefully the ownership group gets to hear a lot of “Play Gloria!” these next few weeks.

    Source: JLL Research, Forbes, St. Louis Business Journal

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