Snapshots

Fundamentals differentiate Silicon Valley markets over the decade

Having the largest curves, Cupertino, Sunnyvale and Mountain View have been the most affected by the explosive technology company growth in the past decade.

October 30, 2019
  • Having the largest curves, Cupertino, Sunnyvale and Mountain View have been the most affected by the explosive technology company growth in the past decade.
  • North San Jose is the only submarket where vacancy has increased. This has been partially caused by the shifting industry focus from predominantly hardware engineering to software engineering.
  • A definite correlation appears between the location of submarkets in terms of vacancy and rents.
  • Developers are currently focusing their attention towards Downtown San Jose and Santa Clara, where they are better able to take advantage of charging a premium on rent.
  • Submarkets with above $5 rents are where Amazon(Palo Alto), Google(Mountain View, Sunnyvale), and Apple(Cupertino) have significant footprints.

Source: JLL Research

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