Experiential retail coming alive in Portland’s east-side
As traditional anchor tenants have faded, experiential retail has been fundamental to the retail sector’s success.
March 25, 2019
- As traditional anchor tenants have faded, experiential retail has been fundamental to the retail sector’s success, particularly in attracting millennials to the large scale retail format. Lloyd Center is undergoing a significant transformation to join this trend.
- The Nordstrom building will be re-imagined as Live Nation, a leading live entertainment company, takes shape in the space. The company announced in August they will occupy a newly built top floor to hold live music concerts.
- In January, a proposal was filed for a Bowlero bowling alley in the Nordstrom space. Bowlero is the world’s largest owner and operator of bowling entrainment venues with over 300 locations in the US. It will include an arcade, bar, and food service.
- In addition, Cypress Equities proposed a revised concept for their cinema addition. A taller theatre than originally proposed will be built to the south of the Sears anchor building. It will be 70,000 square feet and will include 14 screens. The 145,000 square foot Sears anchor building will now be renovated and expanded into office space.
Source: JLL Research, Next Portland, OregonLive