Research

What’s in store post-COVID?

Download the latest report with our outlook for 13 major retail sectors.

June 30, 2020

COVID-19 has brought unparalleled change to the retail industry. The pandemic will have long-lasting impacts on retail and consumer behavior, many of which are unknown as the situation continues to unfold and evolve.

What we do know is that COVID-19 will impact each of the retail sectors differently. Some retailers will exit the pandemic stronger than before, forced to adapt and evolve services and operations much faster than under normal circumstances. Grocery will have fast-tracked e-commerce operations to keep up with demand during COVID-19, and some dining operations will have successfully pivoted to takeout.

We will lose retailers as well. Retailers that struggled prior to the pandemic with sales, like mid-priced apparel and department stores, may not return or will emerge drastically different, unable to weather months of closures.

Consumers will have changed during this time too. They will be cautious and cost-conscious, but also eager to return to normal life.

This report includes our view on 13 retail sectors. They have been developed by looking at the health of each sector prior to the pandemic, its resiliency through the last recession, and how likely it will be impacted by changing shopper behaviors.

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