Grocery expansions slowed in 2017 as brands took a step back to examine existing footprints and reevaluate company strategies. Grocers that performed well in 2017 focused on:
Fresh, healthy and affordable: Gluten free and vegan-only diets aren’t going anywhere any time soon. Grocers like Aldi, Lidl, and Grocery Outlet are showing shoppers that quality doesn’t have to come with a high price tag.
Private labels: Private labels allow brands to quickly respond to market changes while eliminating third party costs. Grocers are debuting private labels and adding items to existing product lines to build brand allegiance and improve margins.
Online and mobile integration: Grocers are focusing on online shopping, grocery delivery, and click and collect digital platforms to appeal to shopper’s desire for convenience and multi-channel shopping options.