Research

The future of retail is…

Good service over new technology

August 01, 2019

Technology, demographics and culture are all in a constant state of flux. The changing retail landscape will create new winners and losers. Retailers and landlords who anticipate change have the best chance for success. To do this, understanding consumer expectations is vital.

We surveyed over 1,500 adult consumers to find out what really matters to the American shopper and to discover which trends will have the biggest impact on the future of retail. What did they tell us was most important to them? It wasn’t magic mirrors or robot sales clerks. More than anything, they want skilled customer service, personalization, and convenience.

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