Research

Sports &
entertainment
construction
outlook – H2
2019

Key trends affecting the Sports & Entertainment sector

September 09, 2019
  1. Futureproofing for new technology.
    Venues are at war to have the biggest, best and most immersive technology experience. From jumbotrons to Wi-Fi capacity, every aspect of the technology package within a venue is evolving quickly and taking up an increased share of project costs. To cope with the pace of change, firms are including a core backbone and capacity for tech in their initial designs but waiting until the last possible moment in the design process to spec the equipment; otherwise the final product will be outdated by the time the project delivers..
  2. The pop-up concept comes to concessions.
    Customers who have grown accustomed to pop-ups and food halls might not be too excited to see the same pizza-by-the-slice stand next to their seats every year. Instead, venues can be designed with modular or easy-to-convert concession areas that can be cheaply swapped out year-to-year to keep up with trends and tastes.
  3. Massive mixed-use development remains king.
    No longer on the forefront of venue design, large venues for major professional sports now practically come standard with a combination retail entertainment district, hotel and apartments or office space. Many of these massive projects are codeveloped by the team’s ownership group as they look to capitalize on their brand and foot traffic in additional ways.

Fill out this form to download report

PRIVACY NOTICE

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously.

Generally the personal information we collect from you are for the purposes of dealing with your inquiry.

We endeavor to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our privacy statement.