Grocery Tracker 2021

Grocers had to rapidly adapt to consumer needs by refocusing efforts on e-commerce. How will that focus shift going forward?

April 06, 2021
Grocery benefits from dining at home

Grocers saw extraordinary sales growth in 2020 as households were in lockdown and dining out became impossible for many. The year was marked by unexpected change:

  • Reduced spending at restaurants provided outsized gains at grocery stores that will be hard to outpace in the coming years.
  • Stay-at-home orders and public health concerns caused demand for online grocery orders for pick-up and delivery to soar. That demand has accelerated grocers’ plans for e-commerce adoption.
  • Most grocers slowed or halted store expansions while capital was funneled to developing and improving online ordering platforms.

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