Corporate strategy continues to adapt

Global Real Estate Perspective, November 2021

The corporate occupier world continued its transition in Q3 and is adjusting to fluctuating patterns of COVID. In 2022, and in what will be a long period of sustained change afterward, organizations will need to be flexible, agile and, above all, adaptable to shifting demands to facilitate their ongoing transformation. Hybrid is here to stay and there will be no return to the old ‘normal’. 

Shaping the Future of Work

The terms and conditions of where, when and how work happens are changing. Finding the right mix in a hybrid model which offers choice, empowerment and fulfillment, and which suits a particular organization or business, is where the complexity lies. Flexibility is what everybody craves. The role of the real estate industry will be to provide a high level of comfort with an integrated future of work model that brings flexibility to the portfolio, the workforce and organizations themselves.

JLL Integrated Future of Work Model

Source: JLL, 2021

Organizations will fall short if they leave their people behind, and attrition could deteriorate as many employees are willing to quit without another job lined up.[1] As organizations adopt a work-from-everywhere model, here are some key elements to consider:

  1. Plan for hybrid work success: Construct and implement a workplace strategy that works with your organizational strategy and culture.

  2. Safeguard efficient facilities: Facilitate healthy environments that support safety and wellness procedures and safeguard both the assets and the people within them.

  3. Elevate the employee experience: Prioritize the physical and mental wellbeing of people to enable worker productivity.

  4. Revive the workplace: Bring life back into workplaces with a greater agility to respond to daily space demand fluctuations, increased mobility and evolving workstyles.

  5. Accelerate technology innovation: Technology will bridge physical and digital workspaces while also unlocking actionable insights and efficiencies to generate enterprise value.

  6. Profit from portfolio resiliency: Reposition property portfolios with space utilization data, optimization and sustainability to enhance financial performance.

Ultimately, JLL sees only upside and value for those organizations that commit to their transformation. A win for the organization through enhanced human performance and greater productivity. A win for the employee in terms of a better, healthier, more fulfilling working life. And a win for the environment, society and community through the associated benefits that a responsible transformation can help bring.

[1] McKinsey & Company, September 2021