Research

Can coworking work at the mall?

A first-ever study of coworking in retail properties

Approximately 43.0 percent of employed U.S. workers work remotely at least some of the time, and JLL estimates flexible space will grow to 30.0 percent of all office stock by 2030.

This move toward shared office space and resources is a part of the larger trend of the sharing economy. Millennials – who value access to many goods and services over ownership – are leading the charge in the growing demand for shared products and services.

At the same time, large retailers are consolidating their store footprints and property owners are seeking opportunities to refresh retail space with new tenants, new looks and new uses.

So, can coworking fill empty retail space in a profitable, impactful way? To answer this question, we conducted the first-ever inventory of existing and proposed coworking locations in retail properties across the U.S. The 75 locations we identified constitute over one million square feet of retail space.

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