Breakfast at Betty's: Dining & drinking in clothing stores
Where We Buy: Retail real estate with James Cook
James Cook goes to Soho in London's West End to visit apparel stores that also sell food and drinks. Ken Higman leads the tour of Toms Shoes, Arket and Sweaty Betty. Alina Díaz of Cassandra explains why shoppers find this new trend appealing. Kate Edwards tells how the Sweaty Betty store experience got her to buy their activewear. Tjard Martinus talks about how the Coca-Cola company can get its money's worth for the $5.1 billion it paid for Costa Coffee, a chain with nearly 4,000 stores.