Bagged or boxed? JLL predicts the future of 13 retail categories
The rate at which online versus in-store sales occur vary drastically by category. JLL’s latest report explores the tie between how shoppers value goods and the way 13 retail categories will be sold.
Time constraints and time savings, like the ability to purchase 24/7 and avoid crowds and lines, were the strongest proponents for online shopping. Conversely, touch and the ability to see and try on items remains a key driver for in-store purchases. All things equal, most shoppers will choose the cheapest option. But, all things are rarely equal and shoppers must decide what’s most important to them.
The future outlook for the following 13 retail product categories was determined by consumer opinion data, store closure statistics, same-store sales growth and e-commerce penetration.