Back-to-school spend to grow in 2019

2019 shopper survey

August 14, 2019

We surveyed 1,000 parents of school-age children in July 2019 to find out how they intend to shop for back-to-school season: how much they plan to spend, which retailers they plan to visit and just how much involvement their kids have in the shopping process. Read on to discover what matters most to parents and which retailers score high on back-to-school shopping.

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