2019 Holiday Spending Unwrapped
Survey says deck the halls, experiences will drive traffic in store
Cash registers are set to jingle this year, as we predict solid growth in holiday sales. Tech-savvy consumers will shop across channels, but the lion’s share will head in store, with some taking advantage of buy online, pick-up in store services (BOPIS).
We examined responses from 1,000 shoppers in the U.S. and found some key differentiators in shopping plans among generational cohorts, income levels, as well as genders.