News release

Trophy net-leased retail building in Atlanta sells for $50M

JLL Capital Markets closed the sale of the Restoration Hardware property in Buckhead

April 20, 2021

ATLANTA, April 20, 2021 – JLL Capital Markets announced today that it has closed the $50 million sale of Restoration Hardware (RH) Atlanta, an iconic, 63,831-square-foot, single-tenant retail building leased on a long-term basis to Restoration Hardware in the heart of Atlanta’s Buckhead area.

JLL marketed the property on behalf of the seller, a partnership between an affiliate of LaSalle’s Income & Growth value-add fund series, Ferncroft Capital, Redan Group and Blackmount Real Estate Partners.

RH (NYSE: RH), a global lifestyle company, has occupied the building since it was constructed in 2014. RH Atlanta is on 1.58 acres in Buckhead, Atlanta’s most sought-after submarket and one of the most affluent submarkets in the Southeast. The generational asset is located at 3030 Peachtree Rd. NW with frontage and signalized access on Peachtree Road, which is the most prominent thoroughfare in Atlanta with nearly 60,000 vehicles passing by the property daily.

The sale included a large land parcel with significant development rights and approximately 500,000 square feet of unused floor area ratio (FAR). The area immediately surrounding RH Atlanta is experiencing a residential boom, with more than 2,000 residential units delivered since 2018 and 700 new units currently under construction within a half-mile radius of the property. Additionally, the area boasts a daytime population of 118,668 within a three-mile radius.

The JLL Retail Capital Markets team that represented the seller was led by Senior Managing Directors Jim Hamilton and Coler Yoakam, Senior Director Brad Buchanan and Associate Andrew Kahn.

“RH Atlanta is an iconic asset in the heart of one of the most affluent markets in the Southeast with frontage and signalized access on Atlanta’s most prominent thoroughfare, Peachtree Road,” Hamilton said. “RH Atlanta benefits from its uber-core location with densification and value-creation potential, strong income growth and a best-in-class brand and operator in RH. Atlanta continues to prove itself to be a target rich environment for new capital sources seeking high-quality retail assets in fast-growing metros in the United States.”

JLL Capital Markets is a full-service global provider of capital solutions for real estate investors and occupiers. The firm's in-depth local market and global investor knowledge delivers the best-in-class solutions for clients — whether investment sales advisory, debt placement, equity placement or a recapitalization. The firm has more than 3,700 Capital Markets specialists worldwide with offices in nearly 50 countries.

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About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion, operations in over 80 countries and a global workforce of more than 91,000 as of December 31, 2020. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

About LaSalle Investment Management

LaSalle Investment Management is one of the world's leading real estate investment managers. On a global basis, LaSalle manages more than $70 billion of assets in private and public real estate property and debt investments as of Q4 2020. LaSalle's diverse client base includes public and private pension funds, insurance companies, governments, corporations, endowments and private individuals from across the globe. LaSalle sponsors a complete range of investment vehicles including separate accounts, open- and closed-end funds, public securities and entity-level investments. For more information please visit and LinkedIn.

About Ferncroft Capital

Ferncroft Capital has sponsored the acquisition of over $525 million of commercial real estate assets in the Southeast since inception. The firm typically co-invests with institutional partners, private equity funds and family offices.