News release

Seniors housing sector rebounds as investor interest grows

JLL Valuation Advisory’s fifth annual survey shows investors believe the worst of the pandemic is behind us

March 31, 2022

Kimberly Steele

Industries, Work Dynamics and PDS PR
+1 713 852 3420

CHICAGO, March 31, 2022 – Backed by strong long-term demand and increased investor interest, the seniors housing sector is now fully in recovery mode, according to JLL’s Valuation Advisory group’s fifth annual Seniors Housing Investor Survey and Outlook. The survey also revealed that investors are bullish on the seniors housing and care sector as a result of the projected “silver tsunami” of retired Baby Boomers and expected subsequent supply shortage.

Of the investors surveyed, 80% of respondents indicated they believe the worst of the pandemic has passed and expect market fundamentals to continue to improve, a significant increase over responses from last year’s survey, which reported that only 48% of investors expressed that sentiment. Additionally, 76% of respondents expect to increase their exposure to seniors housing over the next year, demonstrating a healthy market outlook for 2022 and beyond.

“We have witnessed the market stabilizing as the fundamentals have continued to improve over the last few quarters,” said JLL Managing Director Brian Chandler, MAI, CRE, Co-Lead for the Seniors Housing Practice, Valuation Advisory. “Occupancy rates in several markets are beginning to get back to pre-pandemic levels. In addition, the pace of rent growth accelerated throughout 2021 and is expected to continue throughout the year.”

Improved 2021 performance sets stage for successful 2022

Transaction volumes rebounded in the fourth quarter of 2021, with an increase of 61% over the first quarter and rising to levels last seen at the end of 2019. Even the most operationally challenged segment – the nursing care investment segment – rallied with a 24% year-over-year increase.

At year-end 2021, the average seniors housing price per unit was just under $160,000, up 9% from its previous trough in the first quarter of 2021 but still below the pre-pandemic peak of roughly $180,000 per unit. Similarly, unit pricing for the nursing care segment is recovering from the pandemic dip, albeit at a choppier pace.

The year ahead for investors

For 2022, investor activity for seniors housing is expected to continue at a pace higher than 2021 due to plenty of capital/liquidity in the market, REITs continuing to sell their secondary market product and more core funds entering the space.

As investors search for yield in an ultra-competitive landscape, some are turning to alternative asset classes like seniors housing for growth. In a change from the last survey when participants reported focusing on more traditional and need-driven segments, the active adult 55+ segment has emerged as the most sought-after investment opportunity over assisted living.

“We are seeing demand improve each quarter, so the long-term opportunity is quite attractive for institutional capital looking to diversify their portfolios or hedge against riskier investment classes,” added JLL Managing Director Bryan Lockard, MRICS, Co-Lead for the Seniors Housing Practice, Valuation Advisory. “Additionally, capital for commercial real estate investment continues to accelerate to all-time highs, reaching $243.7 billion in February 2022.”

For investors concerned with rising interest rates, historically the relationship between benchmark yields or Fed rate-hike cycles and commercial real estate yields is relatively weak. Strong fundamentals and the amount of uninvested capital targeting commercial real estate, coupled with strong U.S. macro fundamentals, are driving pricing in today's market. These factors should serve as countervailing forces against any upward pressure on cap rates driven by inflation and/or rising benchmark yields.

New investment cycle brings opportunities and challenges

The over-80 population mainly drives the current demand for seniors housing product; however, at the start of 2022, the industry began a new 10-year investment cycle that will include a large population of Baby Boomers either moving into or planning a move into a retirement community. This influx of new residents entering seniors housing, or the “silver tsunami,” is expected to create a supply shortage, magnifying demand. JLL projects that the sector will be undersupplied by 600,000 units by 2045, suggesting the supply growth must increase by more than 25,000 per year to meet peak demand levels.

Construction activity has increased in primary markets after previously tapering off due to obstacles related to the COVID-19 pandemic, whereas secondary market locations are still lagging.

“Seniors are seeking more affordable, yet still dynamic, communities in which to retire, and this has prompted developers to follow suit,” Chandler said. “Current construction activity is highly concentrated in Sun Belt markets, reflecting an acceleration in migration patterns among all age groups, but especially those in the 55+ cohort.”

JLL Valuation Advisory is the essential guide to the changing face of real estate values and risk.  The team brings together unrivalled human intelligence and experience, with continuous, data-driven insights to uncover a panoramic view of value and risk across sectors and geographies. 

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About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $19.4 billion, operations in over 80 countries and a global workforce of more than 98,000 as of December 31, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit