hotel tourism destinations


Strategic advice to maximize your destination's potential.

Gain stakeholder and industry-driven feedback, research, and strategic support that benefits your municipality, destination marketing, convention center and economic development teams ability to understand and capitalize on the tourism market.
Kayaking on Cottonwood lake in the valley on clear calm day with the lake stretching off to distance


Developing a strategic plan to grow tourism in Raleigh and Wake County, North Carolina

With an ambitious goal to grow tourism by more than 5 million visitors by 2028, JLL partnered with the Greater Raleigh Convention and Visitors Bureau to develop a unified vision for the destination’s future and devise strategies to attract more visitors.
Raleigh, Wake County, North Carolina

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Dan Fenton
Executive Vice President