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Hotel performance in Dallas’ market core the best its been in years!

  • ​Driven by a strong economy, US hotel occupancy, average daily rates, and revenue per available room have been increasing and are now at historically high levels in may markets.  For the US, occupancy now averages 67.4 percent, fully 5–percentage points above the industry’s 25-year average.
  • DFW’s booming economy has fueled hotel demand locally.  In our Market Core, which includes the CBD, Uptown, and close-in suburban areas, full-service hotel occupancy has moved from 52 percent at the end of the recession to 68 percent as of September 2017.
  • As occupancy has moved higher, so have average daily rates.  Currently, Market Core ADR’s have increased to $179.  This is a 32 percent increase since 2010.
  • The combined effect of higher occupancy and ADR has fueled a massive increase in baseline revenue.  As of September, RevPAR topped $122, up from its low point of $72 in 2009 – a 69 percent increase.
  • Because many of the hotels in the Market Core are large properties, occupancy runs slightly lower than for all metro hotels.  Even for this broader pool of properties, RevPAR has increased at a similar level over same period.​

Source: Smith Travel Research; JLL Research​




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