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Smarter than your average market

  • ​We’ve known it all along, but now the latest data from the U.S. Census Bureau backs up what we’ve been saying for years: Raleigh-Durham is smart. The metros have the fourth and fifth highest percentage of adults with a bachelor’s degree or higher.
  • Of adults 25 and older, 585,394 hold bachelor’s degrees or higher. That equals 47.2 percent of adults in the Raleigh-Cary MSA, and 47.0 percent of adults in the Durham-Chapel Hill MSA. Compare that to the national average of 31.3 percent and it’s easy to see that Raleigh-Durham is a cut above the rest.
  • The Top 10 markets on this list are no surprise. Each is known for their highly skilled labor force and institutions of higher education. Raleigh-Durham is home to three Tier I universities: Duke University, North Carolina State University, and the University of North Carolina Chapel-Hill. Together, these universities alone produce more than 22,000 graduates each year.
  • As companies continue to compete with one another for talent, and the market becomes more reliant on high-skilled labor, they’ll gravitate towards areas of the country that are able to support these long-term trends. ​​

Source: JLL Research; U.S. Bureau of Economic Analysis​

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